joint advertising

joint advertising
рекл. коллективная [совместная, кооперированная\] реклама
а) (реклама двух и более производителей [торговцев\] с целью продвижения определенной категории товаров, а не конкретной марки; напр., реклама распродаж одежды, проводимая совместно несколькими торговцами)
б) (реклама двух и более продуктов или торговых марок в одном рекламном ролике или сообщении)

Англо-русский экономический словарь.

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Смотреть что такое "joint advertising" в других словарях:

  • advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in …   Encyclopedia of Contemporary Chinese Culture

  • Joint venture — For other uses, see Joint Venture (disambiguation). A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and… …   Wikipedia

  • Joint Industry Committee for National Readership — JICNAR A committee formed in 1968 to run readership surveys, although continuous research and surveys have been undertaken since 1956. The committee comprises members of the Institute of Practitioners in Advertising, the Incorporated Society of… …   Big dictionary of business and management

  • Joint Industry Committee for Radio Audience Research — JICRAR A committee composed of representatives of the Institute of Practitioners in Advertising, the Incorporated Society of British Advertisers Ltd, and independent radio companies. The committee provides information on the listening habits of… …   Big dictionary of business and management

  • AT&T Advertising & Publishing — is the collective d/b/a name of the directory and publishing operations of AT T Inc. It is not a company; rather, it is a structural unit consisting of the directory divisions SBC Communications/AT T has acquired since 1984. It is responsible for …   Wikipedia

  • Tobacco advertising — Part of a series on Tobacco …   Wikipedia

  • Burger King advertising — Burger King Type Private Industry Restaurants Predecessor Insta Burger King …   Wikipedia

  • Mobile advertising — Not to be confused with Mobile billboard. Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing. Contents 1 Overview 2 Types of mobile ads 3 Mobile Rich Media …   Wikipedia

  • Gambling advertising — is the promotion of gambling by casinos, lotteries, bookmakers or other organisations that provide the opportunity to make bets. It is usually conducted through a variety of media or through sponsorship deals, particularly with sporting events or …   Wikipedia

  • Two-price advertising — is the sales and marketing practice of showing customers two prices, a supposed normal price and a lower price which is claimed to be a special offer or discount; but where in fact the stated normal price is a fiction.The idea of two price… …   Wikipedia

  • Party advertising and self-promotion — As Victor Klemperer noted in his classic study of totalitarian language, The Language of the Third Reich, political sloganeering and propaganda (‘public enlightenment’) campaigns have a symbiotic relationship with the language of advertising.… …   Encyclopedia of Contemporary Chinese Culture

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